The evolution of our logo
Throughout its century-long history, the Noberasco logo has changed several times to keep up with an ever-changing society.
What has never changed, however, is the idea of quality and authenticity that it represents, a true guarantee of naturalness and goodness that has been with us since 1908.
The first logo, in use until 1965, bears the initials of Benedetto Noberasco, the company's founder, and the town of Albenga, where the company is based.
The Noberasco diction becomes a logotype with more character.
The Noberasco logo is given a shape with softer lines and a green circular pictogram is added.
The Noberasco logotype is once again the protagonist of the mark and the slogan “Dal 1908, un mondo di frutta a colori” - A world of fruit in colour since 1908 - is added to it.
On the occasion of the opening of the Carcare plant, the logotype is enlarged and the slogan is changed to "Facile star bene" - Easy to feel good.
After 114 years of activity, Noberasco becomes a historic brand.
