The iconic dancer
The stylized dancer, used as a fork in date packaging since the 1930s, was inspired by a French danceuse who actually existed in a Marseille club. It is said that Pier Luigi Noberasco was a frequent visitor to Marseilles at the time, a city through which exotic fruits from North Africa and the Orient passed. Inspired by the same dancer, he designed the now famous fork, both iconic and useful.
The first packaging
The packaging has accompanied and marked the success of Noberasco products over the years, its changes perfectly capturing and sometimes anticipating the “spirit of the times”. The Noberasco date box was the first example of consumer packaging at the beginning of the 20th century, in 1910, and is still in the catalogue today, along with the stylized dancer that accompanies it as a fork: the founder Benedetto knew how to anticipate the needs of modern distribution, betting on the added value of packaging when products were still sold loose.
The present
Now Noberasco takes the dancer into the present and transforms her into an original combination of tradition and innovation. An étoile becomes a muse. Light and graceful as a pirouette, the Noberasco Dancer creates a world, a reality, a quality.
